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Rick Ross Issues Formal Apology for Rape Lyrics Controversy

April 12, 2013 · Posted in news · 5 Comments 

After being the target of a 100,000 signature petition by Women’s Rights group UltraViolet, (which ultimately brought an end to his gig with Reebok) Rick Ross has finally issued his formal apology for his controversial “rape” lyrics on Rocko’s U.O.E.N.O.
Check out the MMG Mogul’s apology below.

“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”

Since the controversy, not only has Ross been crossed out by Reebok, but Rocko has also removed his verse completely for the radio version of the song. Wiz Khalifa has now been chosen as the latest feature for “U.O.E.N.O.” and a new remix of the song is expected to drop once a week for the next five weeks.

What do you think about the apology? Is this the right move for Ricky Rozay? Let us know.


NEWS: Reebok Drops Rick Ross Over Controversial Lyric

April 11, 2013 · Posted in news · Comment 


Reebok has told TMZ that they have cancelled their partnership with Rick Ross over his controversial lyric on Rocko’s ‘U.O.E.N.O.’. Check out the statement from Reebok below.

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Do you think he deserved to get dropped?

Tyga To Release Reebok “T-Raww” Kicks

September 25, 2012 · Posted in behind the scenes, news · Comment 

The “Make It Nasty” rapper, Tyga, and Reebok have come together to release a colorful collection of sneakers named after his alias ‘T-Raww.”  Tyga went to Instagram to show pictures of him working on the designs and the actual shoes.  They will come in red, blue, green, and white, and will be made available just in time for the holiday season.

Tyga tweeted, “The 1st launch of T-Rawws In Stores Dec.”  The shoes will be another addition to his already available clothing line, Last Kings.

Follow Tyga on Instagram at “KINGGOLDCHAINS” for more updates on his shoe line.

Will you be buying a pair?

By Sara – @ergense

Video: Rick Ross Reebok Commercial

April 20, 2012 · Posted in commercial, Videos · Comment 

The Bawse stars in his 1st commercial supporting Reebok’s “It Takes A Lot To Make A Classic” campaign. Watch Rozay’s interview with Reebok after the break.

Follow @QuezKHH

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Video: Swizz Beatz Thanks His Fans For Buying His New Reebok Sneakers

June 11, 2011 · Posted in news, Videos · Comment 

Swizz Beatz must be earning a lot from Reebok for all the promo he has been doing lately. Never the less he took time out to thank his fans.

Swizzy also showed off his new Reebok Kamikaze Sneakers in orange.

The video for his track Reebok Back will be out shortly.

Swizzy is a marketing genius!

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