Video: Kanye West Debuts ‘Cruel Summer’ Film In Cannes
With his girlfriend Kim Kardashian in attendance, Kanye West debuted his Cruel Summer film at the Cannes Film Festival. Jay-Z, Kid Cudi, Big Sean, and Pusha-T also attended the premiere.
The film was shown on seven 20 foot screens inside of a white pyramid. When talking about the 7 screens Kanye said, “You’re always looking at a BlackBerry when you’re at a ball game or the theater. It’s because of the amount of information we have at once,” he explained. “Maybe one day this will be the way we watch movies.”
The Guardian explains the film below.
Made in association with the Doha Film Institute, Cruel Summer stars West’s GOOD Music protege Kid Cudi as a bloke of bad stock. Dad was a car thief – Kid’s desperate not to follow in his footsteps, so instead he walks through a sparkly purple door into the middle of the desert. Men on horseback arrest him. He’s taken to a palace full of fruit. A blind girl plucks a giant guitar string. Cudi’s wrapped in bandages. A hawk flies. In, ultra, slow, motion. Cudi resolves to cure his love of her blindness. The cure for blindness is a remix of a song by Coldplay.