My President Is Black, But Will There Be A Term 2?
Cosigns in hip-hop have become incredibly important. If you’re an up-and-coming rapper, you dream of a Kanye West cosign. Blogs cosigning rappers is now pretty valuable as well. There’s also cosigns for clothing lines and drinks. But Presidential cosigns? I’m not talking about the President cosigning rappers either. I’m talking about rappers cosigning Presidential candidates. Just 10 years ago, hip-hop had little importance in the political field. Usually it was just a few rappers calling for change in politics, but their voices were rarely heard. This changed in 2008 when Barack Obama ran for President. Suddenly, politicians, or Barack’s campaign, realized that hip-hop actually had a ton of influence over the culture. Plus, adults listen to hip-hop as well. So the Obama campaign went after their votes. They went after cosigns from rappers like Jay-Z, Young Jeezy, and Nas. With hip-hop’s help, Obama won the White House. As the 2012 November election draws closer, Romney isn’t Obama’s only worry. He doesn’t have hip-hop behind him like he did back in 2008. Forget about the possible effects of him backing gay marriage. Hip-Hop isn’t backing him! Obama needs hip-hop to win the election. Hip-Hop has tremendous influence over the rest of the culture which can help him get re-elected.
Hip-Hop controls the youth. It controls the culture. The rest of America looks at hip-hop for fashion, slang, TV, drinks, and of course music. By becoming a piece of the culture like Obama did in 2008, he got into the minds of the American youth. Obama was frequently mentioned in rap songs, and his face was all over hip-hop blogs and MTV. Some rappers like Jay-Z, Young Jeezy, and Nas even dedicated complete songs to Obama. Rapper endorsements came left and right. We’re seeing none of that in 2012. By this time in ’08 Obama was a hip-hop sensation. He probably knows this too because he recently shouted out Young Jeezy at his correspondents dinner. Yes, he’s the President of the US of A, and he probably has more important things to do than to get posted on rap blogs, but he needs hip-hop if he wants to get re-elected. There’s a difference between supporting, and actually leaving your room to go vote. Young people need to go out and vote for Obama or else we’re going to be seeing 4 years of Romney.
Sometimes hip-hop tends to be complacent. That might’ve rubbed off on the President. Now that history has been made, and America has had its first black President, the community has lost interest in politics. At this time 4 years ago, Jay-Z, Diddy, Ludacris, and Young Jeezy were in full campaign mode supporting Obama. Sure he was fighting Hillary Clinton in the primaries, and he’s now an incumbent. So he’s in a different position now. However, I don’t see the same type of excitement as I did in ’08. Obama rap lines are in decline or non-existent, nobody talks about him, and nobody asks about him in hip-hop interviews. He’s been elected, history has been made, so people have just forgotten about him. He might have hip-hop on his side, but he needs hip-hop in the voting booth come November 6th.
Who knew hip-hop could help dictate what went on in D.C. 2Pac would be proud. The culture has a tremendous amount of power. A lot of rappers don’t know how to use their influence though. They think it’s just about selling records. Rappers don’t necessarily need to be involved in politics but they can always use their voice to call for change and be heard. Obama is underestimating hip-hop. He thinks it’s in the bag. He might be right, but he needs to motivate the community to go out and vote if he wants to safely win. Romney is going to give him a fight. Fortunately, Romney doesn’t have the charisma to win over young people. His campaign is currently trying to paint him as a fun prankster, and they’re miserably failing. If Obama can once again win over hip-hop and just do his talking thing, he’ll be in the White House for four more years. If he can rap some Young Jeezy, I don’t care what he does with the economy. He’s got my vote! Yo Prez., Young Jeezy, “Supafreak” featuring 2 Chainz. 2 Chaaaaaayynz went hard.