Jay-Z & Beyonce Trademark Blue Ivy Carter’s Name
According to the NYDailyNews, on January 26th Jay-Z and Beyonce filed a trademark application for the name “Blue Ivy Carter”. Jay and Bey want exclusive ownership of “Blue Ivy Carter” in connection with cosmetics, recordings, baby products, clothing, toys, video games, and motion picture films.
The trademark filing comes after two companies unsuccessfully tried to file a trademark under their daughters name. Most likely the couple is simply trying to stop others from profiting off the name.