Business Documentary: That’s Rocawear: 99′-11′
How does cultural perception affect which fashion labels people wear and which ones they abandon? We sat down with entrepreneur and record exec, Steve Stoute – celebrity stylist, June Ambrose and Rocawear’s Chief Marketing Officer Jameel Spencer to discuss how changes in popular opinion have affected some of today’s fashion brands.
I found Jameel Spencer’s statement regarding Louis Vuitton, Gucci, and Prada interesting. Hip-Hop has abandoned the brands that were created for them, and left for “foreign” brands that weren’t created with our Hip-Hop culture in mind. Interesting.
What fashion brands are you currently consuming the most, and which brands did they replace?