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Video: Kendrick Lamar’s “That’s Rocawear” Campaign

July 10, 2011 · Posted in commercial, Videos · Comment 

Kendrick Lamar spits his verse from “Hol’ Up” over Jay-Z’s “What We Talkin’ Bout” beat for the “That’s Rocawear” campaign.

“As a kid I killed two adults, I’m too advanced, I live my twenties at two years old, the wiser man”

Read the Kendrick Lamar Hol’ Up Lyrics here.


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