What To Expect In 2012: Crews
Crews, crews, crews. Ever since Young Money burst into the scene back in 2009 with We Are Young Money, rap groups have been popping up everywhere. For a good reason too. Marketing a group is much easier. For one, you kill three birds with one stone. When you market the group, you individually market each member at the same time as well. Artists develop their images while in the group, then when they’re ready, they step out into the scene a complete artist. Marketability is everything. “Brainwashing” (a.k.a. convincing people that you’re awesome) people is much easier when you have a group, because anyone can be part of the group, including fans! You can’t be Wiz Khalifa, but you can be Taylor Gang. You see? Money! 3 birds, 1 stone. I’m not surprised album sales went up in 2011. Groups can easily cultivate “cult” followings, “cult” followers buy albums. It’s a genius scheme all around. Being a record executive and seeing this is definitely fun, but being an observer isn’t that boring either. Crews will keep dominating the industry in 2012. Well, at least some crews.
I credit YM for re-introducing crews back into mainstream Hip Hop. Say what whatever you want to say. YMCMB is getting it. Wayne, Drake, and Nicki are all incredibly successful, and every executives dream artist. They say a triad is the strongest kind of teams. Young Money’s Wayne, Drake, and Nicki support that theory. In 2011 they had two #1 albums, and their singles were topping charts all over the place. They’re easily the most successful group out there right now. Topping the success of 2011 is going to be a difficult task. I expect Young Money to stay cruising in 2012. If you have stock in Young Money they’ve peaked, sell immediately, and buy MMG stock.
Maybach Music Group
Yea I know you’re supposed to buy stock when it’s low, and sell when it’s high. But believe me MMG is nowhere near it’s peak. They still have Ross’ God Forgives, I Don’t dropping, and Meek Mill’s solo album in 2012. Wale will just continue being Wale. Stalley still hasn’t had his time in the sun either. I’ve also heard of another Maybach Music collaborative album titled MMG Uncut. WOOP. So buy that MMG stock while it’s low. Sell at the end of the year, and you’ll be Rich Forever. Plus, French Montana has that joint deal with MMG.
Is Diddy done creating stars? We’ll see, we’ll see. I shouldn’t even talk about rappers on the roster, ’cause it’s all up to Diddy if you ask me. If Diddy isn’t Puffy from back in the 90′s, MGK, French Montana, and Red Cafe aren’t going anywhere. A collabo project between the roster is improbable. MGK and French Montana on the same tracks? Ehh sorry, but I don’t know about Bad Boy. I can’t picture them at a Young Money level type of success. Be careful about buying stock into Bad Boy in 2012. Sure, the roster looks loaded in some regards. Be careful is all I have to say.
Shady 2.0 Boyz
The Shady 2.0 Boyz are the most complicated group in Hip Hop right now. They’re the most talented from A-to-Z. Sadly, they have no star power besides Eminem. I can’t imagine a Shady-less 2.0 Boyz track taking over the airwaves. I can’t see them ever getting as big as a Young Money or a G-Unit. Although, the Shady Boyz can lyrically outplay ANY group you name right now. Mainstream Hip Hop is a whole nother ball game. As far as commercial groups go, be careful about buying stock into the 2.0 Boyz. Forgetting the commercial crap, they’re the best crew in Hip-Hop. I told you they were complicated. But bottom line is, BUY.
Buy anything Jay is around. Dude is a business, man. Cole topping the charts without a hit single all in your face, surprised me to say the least. Big ups to all the people at Roc Nation. 2012 will be just as good of a year for the Roc Nation crew. Telling from how long it took to release Cole World, we’ll probably not see a project from J. Cole, but he’ll stay relevant. Plus, they have K Koke out in the U.K., and Bridget Kelly holding it down with the singing. Jay Elec’ also has that album coming out soon. I don’t know if we’re going to see a collaboration album from Roc Nation, either way, buy Roc Nation stock. Jay won’t let his crew fall off.
Ahh G.O.O.D. Music. Not buying stock will probably be a G.O.O.D. idea if you ask me. Just too risky. 2011 wasn’t all that loud. Big Sean, and Kanye were the only ones doin’ in B-I-G boii. Cudi is doing some type of rock, and Pusha T can’t manage to bang out a hit. Consequence just left, and Common is just “affiliated” now. Yea, that G.O.O.D Music album is dropping, but are you listening to anyone else besides Kanye? Don’t buy into the G.O.O.D. stock, it’s too risky. So far, Big Sean hasn’t showed any growth since Finally Famous, too risky.
Wolf Haley, and his crew will continue building the future with their odd personalities. Tyler has been musically quiet, but he’s manged to nab headlines, and stay relevant. With Wolf possibly dropping in May, and Frank Ocean working on an album, 2012 looks promising. Plus, be on the lookout for dudes like Earl Sweatshirt, and Domo Genesis. Buy stock into Odd Future.
Definitely sell. Wiz Khalifa can’t stop talking about weed, and thanks to Tebow the Steelers are not going to the Super Bowl this year. So there’s no chance to sneak in a “Black N Yellow Pt. 2″ this year. I’m not a big believer of Chevy Woods or Juicy J. We’ll see what Wiz brings in Taylor Allderdice. Until then, sell or die.
A$AP’s stock is definitely low right now. Buying wouldn’t be too bad of an idea. Rocky still hasn’t reached his peak, and they have a big project budget. In 2012, buy into A$AP. Even if they flop, there’s still a chance you’ll win. They might surprise us.
2012 will be Funk Volume’s year. Hopsin is finally getting the attention he deserves, and up is the only way for him. I’d say that besides the Shady crew, these guys are the best in Hip Hop. Hospin will lead off, with SwizZz, and Dizzy Wright bringing him home. Although no collaborative project will come from them, Funk Volume will make big moves in 2012. Pay attention, and buy, buy, buy!
Quez is on point with his predictions. Buy or buy? haaa.