Kanye West’s “Runaway” instrumental was featured in a new Bud Light Platinum commercial which aired during the Super Bowl. If you were running away to the fridge and missed it, watch it above.

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Kanye West’s “Runaway” Featured In Super Bowl Bud Light Commercial

Third part of Kobe’s Nike ad featuring Kanye West titled “Level 06: Beastion”. How much more successful can Kanye West be? More successful!

Post from: KillerHipHop

Kanye West Nike KobeSystem (Commercial 3)

Dj Whoo Kid tells Young Jack Thriller about the night when Kanye West got into a car accident that nearly killed him. Whoo Kid says that Yeezy was in the studio trying to impress Ludacris. When Luda picked another producers beat, Kanye got upset, and peeled out the studio parking lot. Crazy story. Glad Kanye made it out ok though.

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Dj Whoo Kid Untold Stories: Kanye’s Car Accident

Kanye West’s older cousin and singer Tony Williams reveals some behind the scenes footage of the recording of Ye’s album “Graduation”.

Features a clip of the first time Kanye West played Big Brother to Jay-Z.

Tony Williams recalls the recording sessions for Gradaution and the footage also shows a young Big Sean.

Props: The Source

Post from: KillerHipHop

Behind The Scenes: Kanye West Plays “Big Brother” To Jay-Z For The First Time

January 5^th I find myself on my Twitter timeline, per usual. As I scroll down the list and read what the lovely people I follow are thinking, I notice that Kanye is on his rant tip.  What could it be this time? Another public apology to Taylor Swift? No. A bunch of consecutive tweets about some sort of art we’re supposed to appreciate? Sort of. A brilliant showing of using his prestigious prowess for inspiration and innovation? Yes. Say what you want about the guy, but can you truly hate on him for what he’s saying he wants to do here? It all makes sense, and some of what he said I’ve been saying for years. There are many great thinkers and talented people out there that are constricted creatively by the confines of today’s curriculum.

Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!! ….

I couldn’t agree more, Kanye. One of the most important aspects of our life isn’t taught to us as an important class growing up. How to manage your money. Instead we’re left with requirements that involve all types of equations that the general public will not use in their lifetime. People have been preaching to me for years that you use math every day. Right. How often will I be using the Pythagorean Theorem or a Venn diagram? Keep it to simply what we’re going to use to get by in life. Anything past that is your choice to take classes to boost your transcript you send out to colleges and what not. I realize this isn’t exactly what Kanye was preaching, but felt that I should touch on it. I could go all day, but for your sake I will stop here. Ha.

People might see the irony in someone who is self proclaimed “sophisticatedly ignorant,” cutting up a $350,000 Maybach for a music video trying to change the world and laugh. Open your minds though people. Could he have put that money to a better use? Most definitely. But it’s almost a metaphor for what he’s trying to do with this DONDA movement. He invested in something unique and creative to express himself and for the entertainment of his fans. Now he’s trying to reach out to those fans, include them into his plans, and try to change the world. He also mentions that he hasn’t bought a car or jewelry in two years. I don’t know how much truth is in that, but it’s great to see where he invests his money. Just like 50 Cent’s “Street King” movement, it’s admirable to see them giving back.

The world is our office.

‘Ye might be on the right track here with something that he may not have mentioned as well. Hope. The hope that this thing really takes off, and people who are sick of conforming to the standard options we have in life and do their part to power a movement as innovative and unique as DONDA. For too long the hip hop community has been looked at in a negative light by the general public. DONDA has the power to change that. I know I’m not the only that one that thinks daily how I can stick it to society by just being an average student, living an average life and making a huge impact on the world. It starts with your inner circles. Hopefully Kanye can get this going and you can expand. Many of you out there have unbelievable ideas, and thoughts but just don’t have the right backing. This may be your shot. I know I believe in it, and one day hope to be contributing to this movement.

If you have an apple and I have an apple and we exchange these apples, then we will each have one apple. But if you have an idea and I have an idea, and we exchange these ideas, then we will each have two ideas.

A great quote that Kanye tweeted by George Bernard Shaw. Think of the possibilities if we have thousands or even millions of ideas being exchanged. Our generation is the future, and the future starts now. So here’s to DONDA, and later in life when asked how we made this all possible, we reply with “Yeezy taught me.”

Follow me on Twitter: @TheMikeDaSilva

Post from: KillerHipHop

Yeezy Taught Me: What his DONDA rant showed me

We’re already in 2012, and I still haven’t listened to all of the mixtapes that came out on 11-1-11. Last year was filled with lots of music for almost everyone’s tastes. My favorite part of the year was when The Throne just dropped their album on us, and everybody was listening to Watch The Throne at the same time. That was cray! Hopefully they follow up with a part 2. We had major albums from just about every big rapper in the game: Bad Meets Evil, Tha Carter IV, Cole World, The RED Album, Section.80, Goblin, Take Care, Rolling Papers, Finally Famous, Camp, Self Made Vol. 1, All 6′s and 7′s, TM 103, The Dreamer/ The Believer, Ambition, and undun. Damn, what a year! Seems like everybody was dropping albums except Dr. Dre. 2011 was a solid year for music, let’s see what 2012 brings.

The 1st big album scheduled to drop in 2012 is Rick Ross’ God Forgives, I Don’t. Tracks like “All The Money In The World” from Teflon Don have me looking forward to Ross’ forthcoming album. This tape he just dropped hyped me up even more. Rich Forever was just a tiny sneak peek in my opinion. GFID will be Ross’ ticket into #1 rapper debates.

While we’re on the Ross subject, his collaborative project with Drake titled YOLO is going to crash the internet for good. Bloggers all over better gear up for this monster release. Queue the Drake is soft critics…..now.

We’ve also heard of a Watch The Throne Part 2 happening, and possible solo albums from both Kanye and Jay-Z. It sounds to good to be true, especially if Kanye is also working on a G.O.O.D. Music album, and DONDA. 3 quality albums in 1 year is nearly impossible, we’ll see if Kanye can pull it off. After all, he is a genius, right?

Another project I’m looking forward to is Kendrick’s follow up to Section.80. He hasn’t given out a name or time frame, but I don’t think he’ll go a whole year without dropping some sort of mixtape or album. IF IF we’re lucky, we might get that Kendrick Lamar-J.Cole project.

Tip and Jeezy are also working on a collaborative project of their own. The streets are going to be riding to this project for a long time.

Aside from working with Jeezy on a mixtape, T.I. is set to make his return with Trouble Man. This after nearly serving a year in federal prison for a probation violation. Telling from F#ck Da City Up, Trap Muzik T.I. is back!

An album I’m not looking forward to is Wayne’s alleged Rebirth II. Personally, Rebirth was ok, and Wayne was simply trying to tap into a different audience, but it was all a waste of time. Mack says we’ll have a part 2? You’re killin’ me. Now I Am Not A Human Being II, I’ll listen to. I feel that maybe Wayne is under too much pressure with Tha Carter series that he’s forcing hits. Although C4 was successful, it failed to deliver any monster hits like “Lollipop”, or “A Milli”. I wish he would come up with different album names too; just making sequels to albums is getting redundant. I’ll take IANAHB 2, but a Rebirth 2? I might have to bring out the YKM for that.

Slaughterhouse will also come through with their Shady Records debut in 2012. Eminem will probably make a feature on the album alongside Yelawolf. Slaughterhouse’s project will undoubtedly be making “The Top 10 Albums of 2012″ lists in December.

Seems like Jay Electronica is taking forever with Act II: Patents of Nobility (The Turn), but be patient. 2012 will probably be the year. Greatness takes patience.

A lot of good collabo albums are coming this year. I talked about some of them above. That Drake-Ross YOLO tape is going to be hot for sure, but there’s few combos in Hip-Hop better than OutKast, and Nas & Dj Premier. Having Nas and Premo back in the lab seems more probable at this moment, but I’m optimistic that L.A. Reid will do something and bring OutKast to Epic.

Hip-Hop isn’t dead you fools. It’s beautiful right now. Sure there’s lots of wackness, and things I’d like to change, but the same thing was probably going on in ’96. It’s just that the internet gives you more exposure to all the lames in the game. This year is going to be nothing short of great for Hip-Hop. Especially if DONDA becomes a reality. You know, because it’s going to change our lives and all. Good luck ‘Ye! Just try to give us a solo album, and WTT 2, that’ll make my year.

What albums are you looking forward to in 2012?

Written by @QuezKHH, like me on facebook.

Post from: KillerHipHop

What To Expect In 2012: Albums/Mixtapes

Kimmel is one funny guy. Last night, Jimmy Kimmel decided to make a little homage to Kanye’s twitter rant of two days ago and the commercial he came up with is priceless.

Post from: KillerHipHop

Video: Jimmy Kimmel’s “DONDA” Commercial

Kanye West returned to Twitter early this morning to get some things off his chest and announce an ambitious new company called Donda.

Sounds like Kanye West has big plans for 2012 and is trying to change the world like Steve Jobs did. Check out his full statement after the jump.

I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!….

The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.

I used to blog all the time an fit was a way to get my opinion out…Dr Dre redesigned headphones and made more impact off of one product.

I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ..doctors, scientist,teachers.

DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…I want to put creatives in a room together with like minds that are all waaaay doper than me

We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. ..To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.

This will all take time but I wanted everyones to know what I really care about… I care about people. I care about my fans..I care about people who have never heard of me… There are over 7 billion people on the planet now.

The Watch the Throne tour was a small example of what a Donda Experience can be.

This one of our projects to be released this year called 2016 OLYMPIC’s … It’s a semi sic-fi since 2016 is only 4 years away. We would also like’ to design the MTV awards. We’re taking everything 10 steps at a time LOL!

I wanted to put this in the world in hopes that the people who can actually make a difference will stand up and reach out. We need as many amazing powerful smart talented wealthy people to be involved… Come get on board… don’t just sit there… reach out

We can collectively effect the world trough design. We need to pick up where steve jobs left off.When I said wealthy I wanted to point out there are so many billionaires in the world that can come together and help to redesign it. Help education. School systems were designed to turn people into factory workers.

Schools should be designed to prep human beings for real life. Spike Jonze and I want to do a Summer school that tries new forms of cuuriculim. Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!! ….

I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years…I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc…My area of expertise is in music, my passion is in music design film and products… my strength is connectivity…

There are so many broken systems from the economy to school systems jail systems… we need experts for this…We need scientist and top world designers to directly affect governments. If anyone would like to reach out email us at contactDONDA@gmail.com.

Can Kanye create the next Apple?

Post from: KillerHipHop

Kanye West Announces New Company “Donda”

For women in R&B it is truly a competition on who has the best vocals and music. We have people like Beyonce, Mary J. Blige, Sade, and more. Then there is Jhené Aiko, a Cali girl with so much soul, that she truly is sailing. Many may know Jhené from the vocals of a summer-hit song “July” featuring Drake. The song took blogs by storm and it truly introduced Jhené to the world. Miss Aiko has been in the music industry for quite some time now, when back in the day B2K was signed with Epic Records, she was signed as well. She served as the opening act for B2K on the Scream Tour 3.

Jhené was humble enough to open up to KillerHipHop.com and have a one-on-one conversation with Eric Kidd on what Miss Aiko has been up to, her new deal with producer NO I.D., Drake, Yeezy, her upcoming projects and so much more.

KHH: Who is Jhene?

JA: She is a mother, a writer. She can be anything at any given moment. She is passionate about expressing herself. I do writing and music. I’m just very free-spirited, always going with the flow.

KHH: Do you think growing up, everything that is happening in your life right now is exactly what you planned?
JA: Growing up, I never really had a set plan. I knew I wanted to be comfortable. I never really had any specific goals. I think that helps me throughout life. I never really had expectations. I am always prepared either way, cause I really don’t expect anything.

KHH: Do you think singing was your elite dream as you got older?
JA: I always thought that writing was going to be my main thing. Back when I was in elementary [school] it was just English, writing, creative writing. So when I really got into singing, maybe when I was like 9 or 10, that’s when I started realizing that I may be good at it. That’s when I started putting more energy into singing.

KHH: Your style of music is definitely different from your typical R&B mixtape, where do you categorize your style of genre and singing?
JA: That’s been hard for me to do because I pull from so many different types of music and different types of artist that to me I can’t really say. One day, my manager and I, came up with “young-adult contemporary music” and it’s like a Sade but a younger and more ‘hip-hop influenced’ Sade. It’s still R&B and has elements of everything. I just like to call it “Honest Music” like Frank Ocean, Drake, and The-Weeknd are doing the same type of music and it really is the lyrical content is true to life.

KHH: Speaking of lyrical content, did you write 100% of Sailing Soul(s)?
JA: Yeah, except for “July” which was done by Mika Paul. He wrote the hook for “July”. But every other song, I wrote 100% of.

KHH: I was going through forums and people like to compare you as a girl version of Frank Ocean, what do you think about that?
JA: I’m a big fan of Frank Ocean. He’s dope. So that’s a big compliment to me. I can see what they’re saying, I think we’re both story tellers. We have the same type of feel; mellow, hip-hop, and R&B.

KHH: Any upcoming work for Jhene with Frank Ocean?
JA: I met up with him and he’s really busy right now but I was up to collaborate with him.

KHH: The features on the Sailing Soul(s) include rappers like Drake, Kendrick Lamar, Kanye West, and much more. How did those collaborations come about?
JA: Well the Drake one happened because we had a mutual friend that was working with Drake at the time. Drake and I met up, he wrote a hook for the song July and he asked me if he can do verses on it. A couple of months later they sent me the song with him rapping on it and then it was on the radio a couple of times. The Kanye feature, we just took it off from the BET cypher verse. We took the Gucci verse from a Wale song. Kendrick Lamar we actually went in and did a song together and also Miguel.

KHH: Last friday I heard you were signed to Def Jam Records, is that correct?
JA: I signed with No I.D.’s label through Def Jam. After the mixtape came out, I was meeting up with a lot of different labels and people like producers. I wanted to make it clear with everybody that I met, that I wasn’t going to change for anybody or anything. Of course I wanted to continue to grow and I feel like I change and grow everyday, but as far as who I am, my morals and my integrity as a person, nothing can really change that. My creative control is really important to me, and a lot of the labels I had met with didn’t understand that. Then I got a call from No I.D, I didn’t know what the meeting was about I thought it was going to be about me being on his beat. My manager and I reached out to him and he told us the whole situation. I had a really good feeling and vibe from him.

KHH: Since Sailing Soul(s) dropped in the spring and the year is almost over, is there another mixtape coming soon?
JA: Yea I’m working on another project for the beginning of next year, but i’m not sure if it’s going to be an album or mixtape.

KHH: Do you have a title for it or are you still undecided?
JA: Souled Out is going to be the title of the album or mixtape.

KHH: Everything seems to be going great for you. What can you honestly say is the hardest part of being a female R&B artist from California?
JA: The hardest part is just dealing with people judging you and expecting you to be one way and you’re the total opposite. I’m from L.A and people have a certain way they look at girls from here but with me it’s not the same. The way I grew up was different and I have my good and bad times.

KHH: What is the biggest goal right now for Jhené Aiko?
JA: My biggest goal in life is to find a balance between everything that I’m doing like being a mom and being a singer. They almost contradict each other because I can’t stay all day with my daughter and then when I’m singing it’s like shes my drive, so I need to find a balance between her and working in the studio. Being able to find balance in both is my biggest goal and trying to give my attention to both without hurting the other.

KHH: Speaking of your daughter have you noticed any talents lately that you could say she’s following your foot steps?
JA: Oh yea she has a lot of rhythm ever since she was a little baby, she makes up her own songs. I wouldn’t say I would like her to be a singer or anything like that but she obviously will. I’m 100% sure shes going to want to do the same.
KHH: Thats really dope.

KHH: For all Jhené fans, what’s next? Any upcoming shows?
JA: Yea I’m definitely going to update everybody like on twitter and my website. Shows are going to be happening and more visuals. I’m just going with the flow.

For more Jhené Aiko:

Twitter: @JheneAiko
Facebook: Jhené Aiko
Tumblr: Jhené Aiko
Youtube: Jhené Aiko
www.JheneAiko.com

by @DJEricKidd
Credit: Jani Mez

Post from: KillerHipHop

KillerHipHop Exclusive: Jhené Aiko Interview

Kanye West made his DJ’ing debut in London at the LeBaron club a few nights ago.

His DJ name is Yeezy World Peace and he dropped some new songs for the crowd.

Props: Perajok

Post from: KillerHipHop

Video: Kanye West DJ’s In London