After the news leaked a few weeks ago Apple have finally confirmed the news that they will purchase Beats Electonics for the round figure of $3 billion. The purchase includes the popular headphone range Beats By Dre and their new music streaming service Beats Music. Jimmy Iovine and Dr. Dre, the company’s co-founders, will join Apple as part of the deal.
Above they can be seen with Apple CEO Tim Cook and Eddy Cue, Apple’s SVP of Internet Software and Services. Things just aint the same for gangstas.
Two years ago we caught up with Dr Dre and Jimmy Iovine at a Beats By Dre event in London. If you missed it check it out below where we grabbed a quick interview with Jimmy Iovine.
Three of the most influencial people in hip hop, Eminem, Dr Dre and Jimmy Iovine graced the April 2014 edition of XXL Magazine. The article inlcludes interviews about their new venture, Beats Music, which is a new music streaming service founded by Iovine and Dre and being promoted by Eminem. Watch out for the magazine due out on March 11th.
Beats By Dre exclusively invited KillerHipHop down to experience their #ShowYourColour event held in London’s Covent Garden. The event gave members of the public the opportunity to take pictures and win a chance to appear in the next Beats By Dre commercial. The winning photo’s will then be selected by Dr Dre himself.
KillerHipHop’s Hector took some photo’s, soaked up the atmosphere and even managed to grab a quick word from the Interscope and Beats By Dre founder Jimmy Iovine and the main man Dr Dre. Check it out above.
Advertising Executive Steve Stoute speaks to Jay-Z, Pharrell, Lady Gaga and Jimmy Iovine in his new web series called the Tanning Effect in conjunction with his new book “The Tanning Of America”.
The book is out now on Amazon.
Jimmy Iovine and Dr Dre were in Boston to promote their Beats By Dre “Boston Red Sox Edition” headphones.
While there they quietly revealed the name of the first Detox single “Under Pressure” featuring Jay-Z.
Stay tuned for the new song right here as soon as it drops!