Hit ‘Em Up: Holo-Pac Edition
From Amerikaz Most Wanted to Amerikaz most tweeted, 2 Pac’s hologram has been popping up all over the net. Whether it’s Raekwon talking about an ODB hologram, Dr. Dre talking about taking 2 Pac on tour, or Suge Knight questioning ‘Pac’s death, 2 Pac has been the talk of hip-hop. It feels like 1996 all over again except that when someone says, “picture perfect, I paint a perfect picture,” they’re most likely talking about an instagram filter. Get the picture? It’s not 1996. Tupac is dead (maybe), don’t try to bring him back with a hologram, or to be politically correct a Pepper’s Ghost. It’s disrespectful. The Tupac hologram is monetarily exploiting Tupac’s memory, and it gives audiences a fake illusion of Tupac’s actual self.
Tupac didn’t authorize his image to be portrayed on a stage. He’s dead! I don’t care if Afeni approved the hologram. With all due respect, she doesn’t own Tupac. When Suge signed Tupac, and bust him out of jail, Suge didn’t ask Afeni to sign the contract as well. The only person that truly has a say over Tupac’s image is Tupac himself. Nothing against Dr. Dre either, the Coachella hologram was a nice gesture. Dre didn’t directly profit from the concert because it was a surprise. But if Dr. Dre were to start taking the hologram on tour, which he’s currently “thinking” about, I might have to bring back YKM season 2 right now. Would Tupac want an image of himself animated on a stage for the enjoyment of his fans, and the profit of someone who he probably never met? We don’t know. That’s enough to shut down #TupacTour conversations. Artists usually hate leaks because they’re not a complete representation of their music. Well, holograms aren’t complete representations of artists. They’re programmed by a computer to do what a programmer thinks an artist would do.
Aside from exploiting Tupac’s legacy for the selfish enjoyment of fans, and monetary gain of “hologram companies,” holograms water down legacies. Who’s going to get hologram’d next? Biggie, Big Pun, Big L, Nate Dogg, Marvin Gaye, Jimmi Hendrix, Elvis, Whitney Houston, Michael Jackson, Slim Dunkin’, Dolla, Static Major? Is this what music really wants? Like previously stated, it gives people a false representation of an artist, thus watering down their legacies. For example, would Tupac say, “What the fuck is up Coachella?” I don’t know. He would probably say something deep or something more G. People don’t know, so why are they guessing? Sadly, I never met ‘Pac, but I do know that he was a complex dude. We can’t predict what he would do on stage. I’ve never seen so much Tupac hate on my timeline or newsfeed. My guess is that this fake Tupac hologram is giving kids a fake representation of Tupac. That’s spitting in the face of Tupac’s legacy.
Most of us weren’t lucky enough to catch Tupac live. That doesn’t mean we have to create a fake image of him, and have it go on tour. Not to mention that tickets to watch a hologram perform would be pretty expensive. Reportedly, it took around $100,000-$400,000 to create the hologram. The cheapest ticket would easily be in the triple digits. Hopefully the Coachella hologram stays in Coachella. It was cool, I’m not going to lie, but it monetarily exploits Tupac, and it’s disrespectful to his legacy. It bothers me when Dre won’t even completely debunk Tupac Tour rumors. “This was not done for a tour. If a tour happens, we’ll see,” says Dre. But Doc, I ain’t mad at cha. What you did was incredible and Coachella 2012 will forever go down in history. I just don’t want to see Holo-Pac on tour. Screw holograms, and if you want to be down with holograms then screw you too! My 4-4 goin’ make sure all yo kids don’t grow. I mean, well, not really, but you get the perfect picture.