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You’re Killin’ It: Macklemore

December 2, 2012 · Posted in editorial, You're Killin' It · 3 Comments 

When “Thrift Shop” dropped, YKI wasn’t even born. So this baby is a bit overdue. But YKI is about giving credit where credit is due, so overdue or not, it’s time to pay “Thrift Shop” its dues. A 2012 rap song talking about poppin’ tags at the thrift shop is beyond rare, kind of like a grown man rockin’ a onesie. Like that wasn’t amazing enough, the hip-hop community embraced the track’s message. “Thrift Shop” is currently the 7th hottest rap song on Billboard. Honestly, I think “this is fuckin’ awesome.” Macklemore, you’re killin’ it.

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You’re Killin’ It: Nardwuar

November 16, 2012 · Posted in editorial, You're Killin' It · 5 Comments 

Nardwuar The Human Serviette, as he’s officially known, is one of hip-hop’s most over-looked figures. Nardwuar is one of the few people with the mic’ in hand that deserves recognition. Video after video, he stuns, not only the artist, but the entire world with his knowledge. There’s not one person that has never said, “oh crap, how did he know that?” I’m convinced that Nardwuar is really Santa Clause. He’s the omniscient figure in the north (Canada), that looks over the hip-hop world and its kids. It’s really the only explanation. No one man should know that much. Nardwuar, you’re killin’ it.

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You’re Killin’ It: Drake

October 22, 2012 · Posted in editorial, You're Killin' It · 46 Comments 

Yo YKM has a twin! Like most twins, one is good while the other is a bit more mischievous. I’m sure you know which one YKM is, and I’m sure you can guess  what’s coming. You’re Killin’ It, You’re Killin’ Me’s good twin. YKI is here to save the world and point out the positive aspects of hip-hop, because believe it or not, there are a lot. Most of the time good deeds go unnoticed because they lack excitement. Nobody goes ham over another rapper donating $100,000 to charity or building a skate park for troubled youth. Nevertheless, positivity needs more shine. During the opening installment of You’re Killin’ It, we have Drake graduating high school. It might not mean much to some of us personally, but it sends a positive message to those who look up to him. We can’t hate on that. Mr. Drake, you’re killin’ it.

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